Thoughts, Ideas & Stories
It might seem that the writings here don’t exactly fit with the remainder of my site. After all, the focus here is not marketing. However, it is a place for you to get to know me. I share here because there are ideas and thoughts and stories shut up inside me bursting to get out. I hope you find encouragement, hope, and rest here. I hope sharing what’s on my heart and mind speaks to yours somehow.
You’re Putting Time into Social Media. Is It Helping the Work You Care About?
Your website shouldn’t be a “fix-it-and-forget-it” project. WordPress needs ongoing care to stay secure, fast, and reliable—and most issues happen long before you ever see them. A maintenance plan protects your site, supports your mission, and frees you to focus on the work that matters most.
Do I Really Need a WordPress Maintenance Plan? Here’s Why It’s One of the Smartest Investments You Can Make.
Your website shouldn’t be a “fix-it-and-forget-it” project. WordPress needs ongoing care to stay secure, fast, and reliable—and most issues happen long before you ever see them. A maintenance plan protects your site, supports your mission, and frees you to focus on the work that matters most.
Why Isn’t My Website Helping My Business?
I can’t tell you how many times I’ve heard from frustrated business owners and ministry leaders: “I built a website… but it’s not helping me get clients, donors, or sales.” If that’s you, you’re not alone. Many people pour hours into building a site — or pay good...
SEO vs Ads: What Do You Really Need for Your Business?
When it comes to digital marketing, one of the biggest questions business owners face is whether to invest in SEO (Search Engine Optimization), paid ads, or both. The truth is—there’s no one-size-fits-all answer. The right strategy depends on your business type, your...
Best Practices for SEO in 2024: The Importance of Content, User Experience, and the Future of Search
Search Engine Optimization (SEO) is evolving at a lightning speed. As we've navigated 2024, staying ahead of the curve has required not only an understanding of SEO fundamentals but also a deep appreciation for the growing emphasis on content quality and user...
Ten Years and Counting
I woke up this morning feeling nostalgic. Today, I'm beginning my 8th year as a business owner, and I'm well into my 10th year since I began working on my own as a freelancer. If you think this is going to be a post about how you too can achieve this great goal...
Content Creation Tips
Every small business owner knows you need to create content. Post to social media. Publish a website. Send an email. And the constant churn of it can exhaust even the most creative people. And for those for whom creativity is not where your talents lie… it can be an...