I am passionate about creating connections.

Your business or ministry, products or services are as unique as your reasons why. Your marketing approach should be too. Let’s discover the right services you need to achieve your goals and reach your audience.

Z25 Marketing Services

Ready to see your business flourish?

WordPress Website Design

Websites that express your brand and your unique voice, showcasing your services, products, and message in user-focused ways.

Marketing Strategy

Creating a plan empowers you to pursue your vision with actionable steps you can have confidence in and measurable outcomes to keep you on track.

Search Engine Optimization

Helping you to gain valuable real estate in the search results page, improve your search rankings using best practices..

Content Marketing

Unique content curated for your brand and voice will create connections through focused communications that create real connections with your clients.

Marketing Coaching

Having someone to form or spark new ideas can help keep you moving forward, your marketing efforts producing and your business feeling fresh.

WEBSITE DESIGN

As a website designer, it’s my job to make your website look good, function well, and meet your goals. When your clients or audience arrive at your site, they should feel like they are getting to know you, your brand, your products, and your story. I love to help make that happen.

Web design involves a mix of skills: artistic creativity, an understanding of human behavior, and the technical knowledge of how to build the site and optimize it for search engines. That’s probably why I enjoy it. It’s like putting together a brand new puzzle, each piece ready to be observed to see how they will fit together best.

I work primarily in WordPress for two reasons: years of experience and the availability of SEO tools for the platform. My goal is to build you a well-thought-out and executed website that will meet your needs and represent your brand. I have also worked with Squarespace sites, and though my knowledge is less expansive, the platform is a great fit for some businesses.

 

Marketing Strategy

Perhaps the most meaningful service I offer is to help you discover the best ways to communicate your vision to those who would want to utilize your products or services in a way that will resonate with them. The struggle to know how to communicate your message, which channels to use, what processes will make your work easier, and how to best utilize your budget to achieve meaningful returns on your investments is something that a large majority of small business owners and ministry leaders face. I would love to use the nearly 20 years of experience I have working in marketing and fundraising for ministries, non-profits, and small businesses to help you find what works for you and avoid the pitfalls that can waste valuable resources.

Areas these services can improve:

  • brand voice & messaging
  • product & service sales
  • understanding your strengths, weaknesses, opportunities and threats
  • understanding your competition
  • customer/donor loyalty
  • reputation management
  • pivoting your focus/model with a step-by-step plan
  • communicating and engaging with your audience on social media in ways that matter
  • training your team to convey your brand voice
  • engaging donors & volunteers
  • creating fundraising campaigns
  • understanding your audience
  • streamlining communication channels
  • optimizing your efforts across multiple channels
  • creating a plan for the future with your goals in mind…

Content Marketing

Content marketing is simply a strategy to attract, engage, and/or retain your audience through the creation and sharing of relevant materials. You can use that process to affect your search ranks with a thorough understanding of how search engines work and how people behave. You can leverage great content to grow an audience, gain leads or get sells on social media, email campaigns, and much more. Quality, unique content allows you to establish yourself as an expert in your field and share your brand or story in ways that will resonate with your audience, keeping you at the top of their minds when it’s time to decide to buy in. It can include a wide range of things including:

  • articles/blogs
  • ghostwriting
  • e-books
  • images
  • graphics
  • videos
  • infographics
  • success stories
  • case studies
  • product descriptions, demos & guides
  • white papers
  • comparison sheets
  • FAQs
  • how-to tutorials
  • and so much more…

SEO Services

Search Engine Optimization (SEO) is important for small businesses and ministries because it helps you connect with your audience at the point when they are searching for your services or products without paying for costly ads. I like to compare ads to renting an apartment and SEO to buying a home. You pay rent for a month, you get to live there for a month. But paying a house payment means you own more of that home than before, it’s an investment that benefits you longer. While there are some parts of SEO services that are provided only once, the biggest impact on search rank will come with ongoing services, helping you to win the long race to the top of search rankings. It’s important to understand that SEO services that don’t include content creation are only a very small part of the equation to help your website better connect with your intended audience. SEO service areas I provide include:

Technical SEO

I’ll make sure your website meets the requirements of modern search engines with the goal of improving your organic rankings. Some elements of this:

  • Site Structure
  • Site Indexing with Google & other search engines

On- & Off-Page SEO

On-page SEO is about the page itself and how to make it more user-friendly for both your site visitors and search engines. It refers to factors and techniques for optimizing your site that can be controlled. Off-page SEO (sometimes called Link Building) refers to factors focused on promoting your brand around the web. These include but are not limited to:

  • Title tags & headings & meta descriptions
  • relevant business directories
  • guest blog posting
  • social media marketing

Local SEO

Suited for businesses or organizations that only serve a local audience. Local businesses will need all of the above SEO services as well as local SEO services such as adding local business schema to your website, adding your business to local directories, reputation management, and managing your Google Business Profile. Local SEO is targeted to help you win real estate on the Local Map Pack on Google.

Marketing Coaching/Consulting

Sometimes even die-hard DIYers and bootstrappers need a little help. My coaching/consulting services are here to empower you to do all that you can do on your own. Need help learning how to think of your next social media post? Maybe you have no idea how to update your website. Perhaps you need to know how to create a graphic or edit a video for social media. I LOVE to teach and would love to help you succeed. Areas where coaching is available:

  • making changes to your website (minor edits, not redesigning)
  • how to add to your blog
  • ideas for your blog/content/social media
  • writing product descriptions/service descriptions
  • integrating your email platform
  • email marketing
  • integrating your website to your CMS or donor database
  • how to use Facebook, Instagram, or YouTube for marketing your business
  • how to do keyword research
  • how to write for SEO
  • planning your marketing strategy
  • and so much more…

Happy people I’ve helped

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“I am especially thankful for Z25 Marketing for helping to brand and launch my business.

I couldn’t have chosen a better business to handle my website and marketing needs. I’m forever grateful for Teresa Jones and Z25 Marketing.”

– Natalie H. –

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She evaluated our strategy & offered great advice that we followed with great results.

Z25 took us to the next level with our branding and presentation. They evaluated our strategy and offered great advice that we followed with great results. Thank you for pointing us in the right direction. I highly recommend Z25!!!

– NATHAN C. –

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