Category Archives: Marketing Statistics

What social media platform is most important for local small business?

social mediaI hear this question a lot: “What social media platform should my small business be on?” Well, according to recent research by G/O Digital, 68% of people answered yes when asked if they have used social media to find info about a local business in the last 12 months and 73% said they expect a local business to have a presence on Facebook.  So if the question is “where are my potential customers?” it seems the answer is most probably “on Facebook.” If you’re a small business owner and you’re reading this, my guess is that you have tried Facebook advertising and like most small business owners, you’ve had little to no return on your investment and given up, or worse, you’re still dropping hundreds or thousands of dollars down the tube with very little results. But perhaps you’ve already heard that it doesn’t work, or it’s a waste of money, so you have never even tried it out. Let’s talk about some more numbers… (more…)

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